The Bergdorf Goodman windows have always been my favorite. They're the most outrageous and the most exciting, much in part is do to the scale and the great fashion but also, the amount of detail and obvious hours spent to create each masterpiece.
This year's theme was based loosely on the store's overall marketing direction of BG INSPIRED. David Hoey (Window's Director) conceptualized windows that were Inspired by the Arts. There is Literature, Gastronomy, Photography, Music, Architecture, Painting, Sculpture, Theatre, Dance and Film.
I can now say that I've been behind the scenes after working for the company for a few years and still agree that the windows are magical, and there is just as much effort put into these as you would have imagined. I was within the interiors team so I never actually worked in the windows, but I had a good relationship with David Hoey and the windows team.
For my luxury room installations we collaborated on concept development and wanted to make the store feel cohesive - by creating installations in the interiors that reflected the windows. David is extremely gifted and has the process down to a science. He is able to focus all of his attention to these windows. When he says on January 2, they're already working on ideas, for next year, they really are. Another unique opportunity that this team has that other companies do not, is that they often work with outside craftsmen and artists on the windows. He has a favorite's list and uses these artisans who specialize in certain crafts and skills, every year. Each of the holiday windows is tasked out to specific teams that can provide a detailed and attentive focus to the composition of the window. For the architecture window, they brought in a sculpture artist from Japan for 6 weeks, to build the lion and the gargoyle, along with two other artists who are known for their paper craft. The Literature window featured the work of Burke & Pryde, a creative studio that specifically designs and creates windows and installations for retailers. They specialize in handcrafted production. Often when you see a Bergdorf Window that has a taxidermy animal covered in feathers or crochet - it's the hand of Johanna Burke and her team. I'm hoping in the near future to spend a day with Johanna to visit her studio and get a closer look into where she works what her spaces look like, stay tuned for that....
On the 57th street side of the store, they usually do not carry the same theme over, but mostly focus on accessories and showcase a wintery mix of the latest products and gifts available for the season. This year, they constructed large trees (do you recognize the shape, one was rehashed from of the 2013 holiday windows.)
Within the store, at the main entrance on Fifth Avenue I designed an installation also based on the BG Inspired theme. Focusing on the concept of light and the the literal translation of the lightbulb that is used to symbolize an idea, I wanted to create a dramatic display that beautifully lights the fragrance gift outpost. We used 10 different chandeliers, mirrored furniture and fixtures, as well as mirrored components to bounce more light around the space.
For another look at Bergdorf Goodman, I plan to post images of the Goodman's the Men's store tomorrow. Please make sure to check back as they are carrying along with the nspired theme, but focusing on something a little different. Thanks for reading.